Blue Ocean Strategy was followed by the book Blue Ocean Shift, by both Chan Kim and Mauborgne, professors of strategy.ĭo you want unlimited ad-free access and templates? Find out more Chan Kim and Renée Mauborgne and is based on a study of 150 strategic moves in the course of one hundred years and over 30 industries like Apple, Cirque Du Soleil, Yellow Tail and Air Asia. The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle and experience market boundaries, but that they should focus more on uncontested markets.īlue Ocean Strategy has been developed by W. After reading this article, you will understand the basics of this powerful strategy tool. It concludes with advantages, disadvantages and principles of Blue Ocean Strategy. It furthermore provides the Blue Ocean Strategy Canvas and explains what the 4 Actions Framework is. It covers what Blue Ocean Strategy is, how it compares to Venture Strategy and Red Ocean Strategy, and what the role of value innovation is. Chan Kim and Renée Mauborgne, in a practical way. Urn:oclc:872622417 Republisher_date 20180731124642 Republisher_operator Republisher_time 649 Scandate 20180730225615 Scanner Scanningcenter hongkong Top_six true Tts_version v1.Blue Ocean Strategy: this article explains the Blue Ocean Strategy (BOS), developed by W. Urn:lcp:blueoceanstrateg00kimw:epub:9cfdcc73-01af-414f-ba67-b727ce7c3562 Extramarc University of Illinois Urbana-Champaign (PZ) Foldoutcount 0 Identifier blueoceanstrateg00kimw Identifier-ark ark:/13960/t1bk5c56m Invoice 1213 Isbn 9781591396192ġ591396190 Lccn 2004020857 Ocr ABBYY FineReader 11.0 (Extended OCR) Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.16 Openlibrary OL17149535M Openlibrary_edition Access-restricted-item true Addeddate 15:10:01 Bookplateleaf 0004 Boxid IA1294711 Boxid_2 CH121018 City Boston, Mass.
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